Tips for building a following on Facebook, Part I: Strategy

Getting Started

Have you considered using Facebook as a way of building a following around your business but haven’t figured out where to start? Here at Extra Nerds, we provide a long list of support services for all your business needs, including social media marketing. Follow along the next few weeks as I provide you with a few tips for building a following on Facebook.

Find your focus

Before you even create your Facebook Page, which is the name of the account that’s designed for businesses or organizations, think about the reasons you’re creating the page. Why are you doing it? Are you trying to raise awareness about your brand? Are you trying to create new business? Is your purpose to drive traffic back to your website or blog? Are you hoping to communicate with your consumers in a new way? For many businesses, the objective for creating a Facebook page will be a combination of several things. But by asking yourself these questions early on, it will help you to develop your strategy.

Create a strategy

The posting strategy, or deciding what type of content to post, will depend greatly on your objectives. If you’re trying to create new business, perhaps one week you’ll post a special discount just for your Facebook followers. If you’re trying to boost brand awareness, the next week might be a blog post about how your unique services will help make your customers’ lives better. With your strategy in mind, come up with a list of post ideas and place them on your new social media calendar. This calendar will help you think ahead for ideas of what to post and how often. The biggest downfall of those new to Facebook is failing to keep their business Pages active. The calendar will help you stay on top of it. When thinking of types of posts, try to make your selections a mix of links, photos and videos. As you post and gain fans, you’ll learn about what types of posts your followers prefer. We’ll talk more about that in a later post.

With your Objective decided and your Strategy created, you’re well on your way to establishing a solid professional presence on Facebook for your business. Tune in next time as we explore other tips to make sure you do it right the first time.

Posted on January 15, 2015 and filed under Building a FB Following.